Jamie Menczer of g2 partners: equine marketing was the official Equestrian Representative for Cavalia’s production of Odysseo in Boston, Massachusetts. Responsibilities included publicizing the event within a 100 mile radius of Boston to the equestrian community, as well as recruiting and managing support staff to effectively cover the area.
Cavalia’s Odyesseo production fuses together the equestrian arts, stage arts and high-tech theatrical effects. It was created by one of the co-founders of Cirque du Soleil and features 67 horses and 46 artists.
Marketing