The Branding Program for Lauren Barwick involved the development of logo/branding and website for her Bridging the GapTM Horsemanship by Jamie Menczer g2 partners-equine marketing. Lauren has two urls: LaurenBarwick.com and BridgingtheGapHorsemanship.com that both point to the same site. It was important to convey through the website that she specializes in Horsemanship Training: Relationship Based Foundation for the Rider; as well as working with her husband Fabian Brandt who is a Foundation Training Specialist.
Consulted with Lauren on direction of scope of copy so she could write the initial draft. Edited all the copy maintaining her voice; selected photos from years of photographs; and developed the design and navigation of the site.
Continue to update copy, content, photos on an ongoing basis to keep the site current, and address any technology issues that arise.
Lauren calls what she does Bridging the Gap Horsemanship because she lives in many worlds. She lives in the Horsemanship world as a 4-Star Parelli Professional ; she is competes internationally in Reining; and has competed in five Paralympics in Dressage, Para Dressage at World Games, and Paralympics as a member of Team Canada.
Branding/Logo
Marketing
Website Design
Content/Copy
Flyers
Signage
PROJECT PHOTOS
