Equine Marketing

My goal in developing marketing materials for your equine/horse business is to create a presence for you that is you. Perhaps it is a logo that speaks to whom you are and what your business is. A website that talks in your voice—with your passion. Support for your social media efforts in ways that make them manageable for you. Create electronic and printed materials such as email newsletters, business cards, brochures, rack cards, advertising that connects with your audience.

I work with you to determine what is unique—what separates you from your competition. I interview you—recording our conversations so the copy I develop has your voice, talking the way you do. And something that is very important to me—I set up all registrations such as url, website, email marketing in your name so you own them.

Marketing your equine/horse business can be confusing and overwhelming. You read about all the things you have to do: You have to have a website; you have to blog; you have to be on social media; you have…to have to…have to. And you read that you can do this all by yourself. It is so easy. Just sit down in front of your computer every morning. Before you do any of the necessary things you need to do to run your equine related business. Before you check your email, pay bills, return phone calls. Before you feed the horses, turn them out, muck stalls. Or mend fences, drag the ring, teach lessons, train horses, go to shows, wait for the vet.

I am confounded by this. You are an equine business professional. I am an equine marketing professional.

You are bombarded by this notion every time you begin to think about equine marketing. The Internet is a wonderful tool, but it may not be your business. Having a website is a necessity in today’s world—do you have the time to spend developing, writing, designing one? Addressing Search Engine Optimization? Aren’t you too busy doing what you do best—running your horse related business?

I am a horse person. Owner, rider, mucker, lover. My other persona is in marketing. For over thirty years I had a business to business and retail marketing, advertising & design company. Having worked with hundreds of organizations ranging from 1-2 people to regional, national and international companies, I bring all my combined experience to the horse arena with g2 partners: equine marketing.

Give me a call so we can explore together what you really need and how to proceed to the next step.

Jamie Menczer

508.395.6682 or email